On Saturday I talked about tools that help manage your Twitter account. Hootsuite is a very popular program that a lot of people and businesses use. One reason companies like to use it is because you can create scheduled tweets. This means you can write up a tweet and tell Hootsuite to send it out on whatever day you’d like. This is very appealing to that small business owner who doesn’t have time to “do it all”. They can schedule their tweets for the week and be done. Right?
Remember, Twitter was designed to be a successful SOCIAL media tool. This means to use the tool successfully you need to be social: engage ,engage, engage!
Now, that being said, I’m going to endorse scheduled tweets also. On this site, I use a plugin called Twitoaster. This plugin will send out an automated tweet every time I publish a post. I’ve even scheduled tweets through Hootsuite, myself. They were spread out to make sure I notified my followers of something I was working on throughout the day. Not everyone is on Twitter morning, noon, and night (…ahem…). So if I want my followers to be aware of something important, I will make sure a tweet is sent out at various times.
The key to making automated tweets successful is to make sure you’re available to follow up with anyone that is trying to chat with you about your tweets. It’s pretty anti-social to send out a tweet and not be there to answer any questions about this.
So if sending out automated tweets will help you stay on top of your social media presence, then by all means do it…but just don’t use Twitter as big billboard in the sky to promote yourself for free. Your social media experience will leave you banging your head against the wall.
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